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Careers in Advertising

From , former About.com Guide

Advertising is the thing which makes the media world go round, to an extent, because advertising is how many content companies bring in revenue. How those ads are placed, and made, is the job of various people who work for advertising companies. Check out this list to see if a career in advertising might be right for you.

1. Art Director

If you have a degree from an art school, and portfolio ready, you could oversee the artistic vision of ads in print, online or on television. Though you'll need the right background to work as an art director, this job can be both high paying and creatively satisfying.

2. Account Executive

Account executives are like orchestra conductors for the advertising world, acting as a liaison between clients and the creatives within an advertising agency. Account executives, instead of directing musicians, oversee copywriters, art directors and other advertising executives to make sure an ad campaign comes together in a unified manner.

3. Copywriter

Copywriters craft the slogans, i.e. the copy, that drive advertising campaigns. If you've ever caught yourself saying "just do it," or "this Bud's for you," you've uttered the catchy slogans of copywriters. If you like to write, and you're interested in crafting the kind of copy that can sell a product, and a lifestyle, a career as a copywriter might be perfect for you.

4. Media Planner

How will an advertising campaign unfold? What are the best places, and ways, to advertise a product? These are just some of the questions a media planner handles. If you have a head for a business, but enjoy the media world and socializing, being a media planner might be right up your alley.

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