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What Is Evergreen Content?


Women's Health Magazine
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Definition: Evergreen content is content that is perpetually relevant. The word evergreen is most often used by editors to describe certain kinds of stories, stories that, because of their topic, are always of interest to readers.

The idea behind the evergreen stories is that they're always fresh, i.e. forever green. For example, at a fitness magazine, which often runs stories about effective workout routines, the topic of new abdominal workouts is an evergreen one. In a fitness magazine you might see a story about abdominal workouts anytime of the year because, as an evergreen topic, it's of as much interest to readers in say, November as it is in July. Readers of a fitness magazine are always, theoretically, looking for good new abdominal workouts.

Although an evergreen story features a topic of perennial interest, these stories still need a strong hook.

At a travel magazine an example of evergreen content would be a story about the best new hotels of the season.
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