The Evolution of the Media Blog
In the media world we've seen major papers like The New York Times start pushing editors and writers to write blogs; many are ongoing and some, like the current blog about the presidential primary race, The Caucus, are tied to a topic of interest at the moment. We've also seen the sprouting of immensely popular independent blogs like Gawker, The Huffington Post and The Drudge Report. (Those three are just a few examples, as the number of popular blogs is way too lengthy to list.) Magazines like New York have also expanded into the blogosphere, launching, as the Times, blogs on topics that are regularly covered in the magazine. New York has, for example, blogs like Vulture (about entertainment) and Grub Street (about food).
While many of the blogs launched by papers like The Times and magazines like New York rely on staff editors for their content, the expansion of the blogosphere has created a crop of new jobs in the media world. And, as more and more content migrates to the web, companies are increasingly looking to hire people to blog and write original online stories.
So What Do Bloggers Do?
Bloggers, in many ways, are a cross between reporters and op-ed columnists. What largely distinguishes blogging from regular reporting is that bloggers are often citing information second-hand -- the amount of original reporting bloggers do varies -- and they are injecting more opinion into their pieces, or posts. Bloggers are, more often than not, pulling original reporting from other sources and then commenting on it. (This site, for example, features a blog about media careers on its homepage. And, on that blog, I'm culling stories and information about the media world, from other sources, and commenting on it.)