There is an article in Business Week online I just read that reminded me of this. The piece, called "A Rush to Bundle Light Topics on the Web," points to a number of non-news focused websites that are launching, all with small staffs that look to bundle stories on a specific topic for readers. The idea behind a number of these sites is to pull stories for their topic -- entertainment, men's interest, women's interest, etc. -- and put them in context while adding some ancillary content. As author Jon Fine notes: "The beauty of the model favored by virtually all of the Web startups listed above -- heavy linking to other sites' content and using freelance contributors rather than staff -- is that it can pull in millions of visitors with minimal staffing."
So why do you care about these sites? While these sites have small staffs, it's often easier to get a job at a place which is just launching. And, if you contact one of the editors at a start-up and show you're both knowledgeable about the site and have great experience, you might be able to land an interview. (If you don't get an interview you might be able to wrangle an internship or land some freelance work.)
The reality is that established, big-name companies get tons of resumes all the time. But start-ups, which are lesser known, do not. So it's really important to pay attention to the smaller guys because there might be a great opportunity for you there.